AWS has stopped talking about models and started talking about systems

At re:Invent 2025, AWS did not present AI as a single breakthrough or a dominant model. Instead, it quietly revealed a full-stack strategy for making AI operational, governable, and economically viable inside real organisations. For most of the last two years, hyperscaler AI announcements have followed a predictable script. Bigger models, more parameters, faster inference, […]

The year AI grows up

We are late with this piece, but perhaps that is fitting. The loudest AI predictions are always made too early, before reality has time to push back. What 2026 is shaping up to be is not the year of smarter machines, but the year organisations finally confront the uncomfortable operational consequences of deploying them at […]