Treefera, the leading AI-enabled data platform for transparent monitoring of real-world assets, has announced a strategic partnership with Grow United, a pioneering software and technology company in the agriculture space. This partnership is set to revolutionise supply chain transparency, building on the Grow blockchain for open transactions of commodities and carbon credits.
In combining Treefera’s reliable, defensible data with the Grow blockchain technology, this collaboration aims to bridge the gap between real-world sustainability initiatives and digital marketplaces. It empowers businesses to conduct fully transparent and verifiable transactions on carbon offsets, insets, and source commodities from a single location with minimal administrative burden.
As the industry’s first platform of its kind, Treefera and Grow United are combining real-world asset data with a secure RegistryDAO to provide investors with trustworthy, discoverable, and transparent information. This approach allows for real-time tracking of carbon credit assets, ensuring that investments and purchases are backed by verifiable data. The platform is set to transform the way businesses monitor supply chains and drive meaningful progress towards a sustainable future for people, animals, and the planet.
With global sustainability regulations tightening, such as the Corporate Sustainability Reporting Directive (CSRD), companies are under increasing pressure to demonstrate transparency across their supply chains. By leveraging this platform, businesses can not only stay compliant, but also build trust with stakeholders and accelerate their decarbonisation efforts.
Treefera’s AI-powered data platform designed to provide independent, verifiable insights into carbon sources and reductions across supply chains. By centralizing this data on a blockchain, the platform enables streamlined auditing and management, offering businesses a reliable way to track and verify carbon activity. When combined with Grow United’s blockchain-based registry, which facilitates the trading of carbon credits for both insetting and offsetting, users gain real-time, trustworthy data to inform investment and operational decisions. This integrated approach allows for continuous monitoring of assets, helping companies minimize supply chain disruptions and ensure performance transparency.
“Real progress on decarbonisation hinges on accurate and actionable data,” Jonathan Horn, CEO and Co-Founder of Treefera commented. “Our partnership with Grow United is built around this principle, combining the strengths of AI and blockchain to provide businesses with a verifiable, transparent way to track and verify real-world assets. The carbon market faces a serious trust issue, and this collaboration is about addressing that head-on. By offering real-time insights through a secure, traceable system, we’re empowering businesses to make smarter, more impactful decisions as they accelerate their decarbonisation efforts.”
Will Taylor, CEO of Grow United explained that Grow United are all about empowering farmers and producers. “We want to decentralise the global agriculture industry and make the producers the heart of the story,” he added. “By using blockchain technology, we aim to give consumers peace of mind about where their food comes from and how it’s made. This partnership with Treefera underscores our commitment to building a more transparent and sustainable food system that benefits everyone, from farmers to consumers.”
The Treefera-Grow platform, set to launch this month, will initially support land assets such as carbon, methane, and biochar. Royal Family Farming, will be among the first to utilise the Grow Registry to sell their charismatic carbon credits, with other clients including Sol Ventures, and Amazon Rainforest Conservation.
