Against the backdrop of the 2021 United Nations Climate Change Conference (COP26) Dynata, the first-party data platform for insights, activation and measurement, published a new global report revealing that nearly eight in ten people globally believe that governments need to act on, and hold one another accountable for, shared climate change goals. Furthermore, they believe governments, businesses and individuals can have greater impact if they work together in the fight against climate change.
The stakes for action continue to grow, with 54 per cent of the 12,000 people surveyed saying that a politician’s stance on climate change is a top three issue for them at the polls – and seven in ten feel the climate change response actions of politicians fall short of their words.
These – and other findings – appear in Dynata’s Global Consumer Trends: The Urgent Fight Against Climate Change report, exploring the urgency for governments, businesses, and individuals to join together to respond to climate change. The report also delves further into what actions governments, businesses and individuals can take in response to this growing threat.
“Climate change is one of the most urgent and pressing issues affecting our world today, and the attention paid to COP26 and other global climate gatherings only underscores that the clock is ticking for meaningful action,” Gary S Laben, CEO of Dynata, said. “Each of us has a role to play, and Dynata’s role is to use the power of our data and insights to further the conversation around climate change by connecting the voice of consumers with the urgency of this issue. This approach, combined with our other initiatives, including our corporate tree-planting program with Ecosia Trees, underscores our commitment to applying the strength of our data to understanding and addressing the social, economic and policy challenges in the fight against climate change.”
